Home Nike items Adidas x Gucci Tops Lyst Index Q2 2022 Report Rankings – Footwear News

Adidas x Gucci Tops Lyst Index Q2 2022 Report Rankings – Footwear News


Gucci is back as the world’s hottest brand after nine months of Balenciaga topping the charts, according to the Lyst Index’s 2022 Q2 report.

Latest data from global fashion shopping app Lyst showed searches for the Italian luxury brand soared 286% within 48 hours of releasing its collection with Adidas in June.

Adidas x Gucci Gazelle sneakers take second place in the list of hottest women’s products, followed by GG slides in tenth place, Lyst reported, while Gucci’s classic 1953 Horsebit loafers rank fourth in the list of the most fashionable products for men.

Adidas x Gucci Gazelle sneakers

CREDIT: Courtesy of Gucci

Other shoe highlights in the latest installment of The Lyst Index report were seen in the men’s product listing. Adidas x Wales Bonner Samba trainers, followed by Boston suede clogs from Birkenstock, ranked number two. Additionally, Nike had two of the top ten hottest products for men with its Air Force 1 sneakers in seventh position and its Air Max 90 slides in tenth position.

Speaking of Nike, the shoe brand helped Jacquemus re-enter the next top 20 with their highly anticipated collab and an all-white Fall/Winter 2022 runway show on the salt mountains of Arles. Other collaborative items that topped the rankings included the Balenciaga-designed Yeezy Gap hoodie at No. 3 in the list of men’s hottest products, while the Fendace logo swimsuit took the ninth spot in the ranking. most fashionable ranking for women.

Overall though, Lyst reported that in the second quarter (April-June 2022), Balenciaga was the second hottest brand, followed by Prada, Valentino and Louis Vuitton rounding out the top five. Dior, Miu Miu, Fendi, Diesel and Burberry complete the top 10 hottest brands of the quarter.

The Lyst Index is a quarterly ranking of fashion’s most popular brands and products. The formula behind the index takes into account Lyst’s database of 200 million shoppers and their online behavior, including on- and off-platform searches, product views and sales. To track brand and product heat, the formula also incorporates social media mentions, activity and engagement stats worldwide, over a three-month period.