Newly Launched Media Group Adds Six Industry Pioneers From Nike, Adidas, The GRAMMYs, Warner Bros., Beats by Dr. Dre And More To Its Leadership Team
LOS ANGELES, September 23, 2021– (COMMERCIAL THREAD) –The ARIA network, an integrated media group bringing billions of physical and digital assets to life through advanced recognition, augmented reality, 360 ° immersive experiences and original ‘living’ NFTs, today announced the latest additions to its management team.
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The ARIA network, which recently launched with announcements of long-term exclusive partnerships with the National Basketball Retired Players Association, Major League Baseball Players Alumni Association, NHL Alumni Association, Roberto Clemente Estate and Brookfield Properties, has expanded its management team in advance. additional partnership announcements planned for the fourth quarter.
Evan greene, former marketing director of The Recording Academy (the GRAMMYs) for 17 years, joins ARIA as Entrepreneur. Greene has also held senior marketing positions at Disney and Sony.
Jason turner joins ARIA as CEO where he will lead the product roadmap. He is the former Commercial Director of The Virtual Reality Company and has held leadership positions at Playboy Enterprises, Endemol and FremantleMedia (American Idol).
Travis McMichael III, ARIA Senior Vice President of Creative Strategy, brings over a decade of experience building multi-faceted brands, having developed creative culture change strategies in tech, media and lifestyle spaces at Observatory (CAA Marketing), Pollen, Bang & Olufsen, Beats by Dr. Dre., Lionsgate and more. .
Ilona Stepanyants, Senior Vice President of Brand and Partnerships, is the former marketing manager at adidas for the Beyoncé / Ivy Park and Pharrell Williams partnerships. Prior to adidas, Stepanyants spent over a decade at Nike leading several branding and retail initiatives, including partnerships with the NFL, MLB, and NCAA, as well as athletes Kobe Bryant, Lebron James and the very first World Basketball Festival through Nike Basketball, Jordan Brand and Converser.
Jimmy nguyen, ARIA Senior Vice President of Growth, previously served at Warner Bros, Voya Financial and Salesforce, and brings significant experience in building a solid foundation for hyper-growth brands geared towards constant evolution.
Cathy Hackl, ARIA Futurist in residence, is a world-renowned metaverse expert and will assist ARIA and its clients on projects involving virtual worlds, virtual fashion and metaverse strategies.
Earlier this year, ARIA recruited Nadine Dietz, director of marketing and strategy, former director of the Adweek community; Barry Sandrew, CTO and industry-recognized pioneer of visual effects, augmented reality and virtual reality; as well as an additional ARIA advisor, Raja Rajamannar, director of marketing and communications and president of healthcare at Mastercard.
“As ARIA strives to break the mold, we are delighted that our current partnerships and growth trajectory have attracted industry titans who wish to work with us to build the future of marketing, media and advertising, ”said Rebecca Jonah, co-CEO of The ARIA Network. “This ‘dream team’ will undoubtedly help propel ARIA into its next phase, more immediately into the NFT market where we have a host of exciting partnerships to announce in the near future on the NFT market. ARIA exchange. “
The ARIA Exchange, which is part of the ARIA network, is pioneering a new frontier in the NFT market with living and original NFTs designed in partnership and on behalf of some of the world’s most iconic celebrities. Designed to grow over time with dynamic content and immersive experiences, ARIA NFTs will generate greater 1-to-1 connections between fans and icons than ever before. Additionally, because ARIA is committed to reducing the impact of NFTs and technology on the planet, the ARIA Exchange is a sustainable NFT market that is carbon negative.
The ARIA network is an integrated and disruptive media network that uses proprietary technologies to immerse consumers and fans into new virtual worlds in ways never before imagined. ARIA builds disruptive augmented reality with gateways to endless possibilities through recognition technology. ARIA also powers the ARIA Exchange, an advanced NFT trading platform that is more efficient, transparent, secure and carbon negative. ARIA partners with global brands to dynamically engage their consumers and is the exclusive AR / VR partner of Brookfield Properties, supplying more than 100 shopping centers across the country. ARIA partners with leagues, players and celebrities to engage and excite fans through this new phygital ecosystem and is the fan engagement partner of the National Basketball Retired Players Association, the NHL Alumni Association and the Major League Baseball Players Alumni Association.
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Senior Vice President
DBC for ARIA