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Behind the logo: Kevin Durant achieves rare air with the 14th signature sneaker | NBA.com France

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To celebrate Foot Locker’s mark of greatness, over the next month NBA.com will explore the stories of iconic basketball players, their journey to having their own iconic sneakers, and the stories and inspiration behind their creations.

Today is Kevin Durant

Behind the logo: GIANNIS | WESTBROOK | SION | PG | JAMES


The list of Nike athletes with iconic basketball sneakers is small.

The list of two-digit signature models is even smaller.

This year, Brooklyn Nets forward Kevin Durant became just the third player in NBA history to achieve 14 styles of a signature sneaker, joining LeBron James and Michael Jordan.

Elite company, to say the least.

After signing with Nike as a rookie in 2007, with what at the time was the second-largest rookie sponsorship deal in NBA history, Durant continued to deliver iconic kicks, incorporating his personal touch to each model, which have become a benchmark. -to for league players.

According to KixStats, the KD13 was the third most popular sneaker worn by NBA players in the 2020-21 regular season, behind only the Kobe V and Kobe VI.

Perhaps her most iconic colourway, the “Aunt Pearl” in honor of her beloved aunt who passed away in 2000, Durant has teamed up with the Kay Yow Cancer Fund to create a pink colourway to her name.

Since the release of KD4, Durant has honored his influence and contributed to the fight against all female cancers, with the distinctive pink colourway now an annual tradition.

“I vowed to always honor my Aunt Pearl for the example she set and the encouragement she gave me to follow my dreams,” Durant told Nike.

(NBA Getty Images)

Durant’s sneakers adopt a simple, clean look, featuring his initials “KD” on the logo. But over time, he added more storytelling in his shoes, adopting the nickname “Slim Reaper” in KD14, a nickname he didn’t always adopt.

“That name is what it is,” Durant said in 2014. “It’s cool to have a nickname someone else gave you. It’s kinda weird if you come up with your own nickname. . But having that over there, I guess, that’s cool.… I’m here to shine a bright light. I’m not here to be a guy from, I guess, death. We’ll see what happens. with that, but I like KD better.

“Everyone loves the name. I think I’m the only one who doesn’t like it too much.

Since then, Durant has won two NBA Championships, two Finals MVPs, two Olympic gold medals and has become one of the greatest offensive players in NBA history, now leaning on the moniker.

The strap of the KD14, which made its long-awaited return, is inspired by the shape of the Grim Reaper’s scythe, with Durant saying in a recent interview with Sports’ The Corp Bar Stool with A-Rod and Big Cat, that he now embraces the nickname.

“It was not time [back then]. But now is the time, ”Durant said. “Back then, that was too good a nickname for me to just have at this age.”

(Getty Images)

Durant has delivered over 10 colorways of the KD14 including a crossover with teammate Kyrie Irving in the “Ky-D”, incorporating elements of Irving’s “Kyrie 1 Dream” colorway and since the end of the NBA season he did not slow down.

MORE: Durant consolidates as the best male player in Team USA history

During Team USA’s gold medal race at the Tokyo Olympics, Durant unleashed several pairs of Team USA inspired kicks Red, White and Blue, giving fans even more options.

As he enters his 15th season in the league, Durant is not only at the top of his game, but also at the top of the sneaker game.

Head toward markofgreatness.com and design your signature logo and share it on social media using the hashtag #markofgreatness.

The opinions on this page do not necessarily reflect those of the NBA or its clubs.


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