LeBron James is a big investor in the Lobos tequila brand, frequently advertising on his social media. Lobos also just beat Michael Jordan’s Cincoro tequila in the 2022 San Francisco Spirits contest.
LeBron has chased after Jordan his whole life. Of course, I don’t mean in the tequila business, but in the NBA. He is currently two rings behind the NBA GOAT (as most people call him).
LeBron was linked to Michael Jordan long before he was drafted. He was “The Chosen One”, destined to take the throne from Jordan once installed in the NBA.
LeBron has always had the pressure of being big on his shoulders. He also answered it beautifully. Many predict that LeBron will overtake Jordan in terms of legacy with one more ring. He is also on course to become the NBA’s all-time leading scorer.
Like Jordan, LeBron has also amassed great net worth by investing in valuable assets. One of those assets is Lobos Tequila, and on the face of it, James made a great decision.
Age18- Joined NBA, signed with Nike
Age23- Invests in Beats
Age26- Invests in Liverpool FC
Age27- Invests in Blaze Pizza
Age33- Co-founded Ladder
Age35- Invests in Lobos 1707
Age36- Invests in FSG and Tonal
Age37- Becomes a billionaire pic.twitter.com/nzQQYdBfF1
— Atharva Goenka (@AtharvaGoenka) June 20, 2022
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LeBron James defeats Michael Jordan in a spirits contest
At the 2022 San Francisco World Spirits Competition gala, Lobos tequila reposado won the award for best tequila reposado. Jordan also invested in Cincor Tequila, but he couldn’t compete with LeBron’s Lobos.
LOBOS 1707 wins the best TEQUILA REPOSADO of 2022 by beating Michael Jordans Cincoro tequila. pic.twitter.com/IONHtaBbwq
-Coda (@Coda_10) June 27, 2022
The people of Lobos were delighted with the results. “We are extremely proud that our tequila has been recognized by the most prestigious spirits competition in the world”, Diego Osorifounder of Lobo 1707 explained.
“My priority has always been to deliver on our promise to create a product that tastes great, and receiving this award proves that we have done that. The response we’ve received from consumers to our tequila reposado has been incredible and humbled.
This year’s contest was the largest iteration ever with nearly 5,000 different types of liquor brands competing. LeBron and partner Maverick Carter invested in Lobos because of the quality of the tequila.
“I knew the first time I tasted Tequila Lobos 1707 that it was special,” LeBron explained. When I learned more about the history of the brand and the management team, I just wanted to be part of it.
New brand of tequila, @Lobos1707supported by @King James & @mavcarter, makes its debut. The brand is finished in Pedro Ximenez wine barrels from Spain. The price of 750ml bottles ranges from $45 to $150, depending on aging. pic.twitter.com/mJIsv0TCS7
—Darren Rovell (@darrenrovell) November 18, 2020
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