Even as the holiday season draws to a close in India, shoppers can look forward to Amazon’s upcoming Black Friday 2021 sales, which are a great opportunity to tag all kinds of products at significantly discounted prices.
Black Friday is celebrated in the United States one day after Thanksgiving, which is the fourth Friday in November.
This year the holiday falls on November 26 – and although its origins are in the United States, online stores around the world are now celebrating it by offering great discounts on high-end products, ranging from electronics and from household appliances to furniture and home clothing.
These sales are slowly gaining ground in India as well, with a large number of retailers planning exceptional shopping experiences for Black Friday.
So if you’re looking to spruce up your wardrobe, invest in a new pair of headphones, or replace your laptop, this is a great opportunity to add to your cart.
What is Black Friday?
In the United States, Black Friday marks the unofficial start of the holiday shopping season and has become the busiest shopping day of the year.
The sale was originally a one-day event, but it has evolved into a weekend party that ends with Cyber Monday.
History of Black Friday
The term Black Friday was reportedly first used by Philadelphia Police sometime in the 1950s to refer to the day between Thanksgiving and the Army-Navy match when crowds of shoppers came to town to shop, sparking traffic jam. The police had to work longer to cover the traffic.
However, the use of the term Black Friday dates back to 1869, when two investors spiked the price of gold and caused a massive stock market crash. The stock market fell 20%, bankrupting Wall Street barons and farmers.
Black Friday in India
Since 2010, Western brands have introduced the concept of Black Friday to India by offering lucrative discounts. Since Black Friday follows the holiday season in India, the weekend is another great showcase to shop for furniture, clothes, shoes, and electronics at heavily discounted prices.
Since the country just celebrated Diwali, many retailers have extended the same sale until the end of November.
Where to go shopping?
Amid the ongoing Covid-19 pandemic, it’s still safer and more convenient to shop on Amazon’s website, especially as the online retailer prepares to hold a Black Friday sale starting November 22, where products will be available for up to 95 percent off.
What to buy?
Amazon’s Black Friday landing page is up and running, but the vast majority of deals will be revealed next week. In the meantime, browse our curated selection of what’s already available. We’ll update this section as we go, so check back here for even more curated offers as Black Friday approaches.
Nike React Infinity Run Flyknit Premium Women’s Shoes: Available for as low as Rs 7,525, Amazon.co.uk
The Nike React Infinity Run Flyknit is designed to minimize the risk of injury, while maximizing your running potential whether you are a seasoned runner or just starting out. Higher foam heights create a softer, more cushioned feel, while the shoe’s wide shape increases stability. Every part of the shoe is optimized for the runner’s stride, which means it provides flexibility in the toe, a smooth ride mid-run, and cushioning on contact.
As an added bonus, bright and cheerful colors can help ward off the winter blues to motivate you to get started.
Nike W Air Max 270 React Women’s Running Shoes: Available As Low As Rs 6,092, Amazon.co.uk
If you’re looking to add (or start building) an enviable sneaker collection, the Air Max 270 React is a great statement piece to own. Inspired by mid-century art, the Air Max 270 React fuses vibrant colors with flowing lines to create an eye-catching effect. React technology is essentially a lightweight, durable foam that intuitively “reacts” to surfaces to provide a smooth walking experience. The lightweight shoe is almost independent of the occasion and does well in the supermarket, club, or Sunday brunch.
Nike Regular Fit Women’s T-Shirt: Available for as low as Rs 822, Amazon.co.uk
This t-shirt checks three important criteria when it comes to workout gear. First of all, it is breathable, thanks to the cross on the back, its shoulder slits and its dryfit technology. Second, it is light and comfortable, and lastly, it is not boring. There is nothing better than the sportswear that really inspires you to work out.
Nike hoodie for men: available for Rs 1,922, Amazon.in
A wardrobe staple, this long sleeve, round neck hoodie will go with just about anything you already own, as you look to layer up over the coming winter months. The hoodie is currently offered at a 45% discounted price on Amazon, with most sizes available at the time of writing.
Nike Women’s Sports Tights: Available for Rs 1,296, Amazon.co.uk
Made from sweat-wicking fabric and mesh around the calves, these burnt orange tights will keep you cool and dry while you burn off those holiday calories. Perfect for running, jumping or stretching, these all-purpose tights are made from 50% recycled polyester fibers. The smooth mid-rise waistband provides extra support around your core, so you can board with (relatively) ease.
Nike Legend React 2 Men’s Running Shoes: Available for Rs 5,549, Amazon.co.uk
Available in a black and neon green color, the Legend React 2 series is perfect for seasoned runners. Featuring breathable mesh and a full-length foam midsole, the Legend React 2 is a wide shoe that prioritizes comfort while enhancing performance. The shoe sizes accurately and is also available in 14 other color options, although discounts vary by size and style.