The iconic NBA sneaker market is a crowded place. From LeBron James to Aaron Gordon, there are currently at least 20 signing athletes on the rosters. Zion Williamson (Jordan Brand) and Trae Young (Adidas) are the new members to receive the prestigious honor of having their own shoe. As rookie of the year LaMelo Ball to unveil the Melo 1 signature sneaker with Puma soon.
In what was arguably the best fashion night of the NBA Draft, the 2021-2022 Rookie Class caused a stir. The potential of this year’s Rookie Class is brimming with opportunities off the pitch. The Rockets’ No.2 pick Jalen Green stole the show with a gray suit that looked like a 1970s rock star. Green was the first prospect this year to sign a sneaker deal when he accepted a deal. multi-year profit with Adidas. The three-stripe brand has also hosted colleagues Jalen Suggs, Evan Mobley and Sharife Cooper.
Nike has announced the signing of No.1 pick Cade Cunningham and Warriors No.7 pick Jonathan Kuminga. The project got us thinking about the future of the iconic NBA sneaker family.
Here’s a look at some of the players who must or should be in demand for a signature shoe in a few years.
Devin Booker (Nike)
Booker led the Suns in a magical run to the NBA Finals, where they lost to the Greek Freak and the Bucks. But Booker’s play is not to be looked down upon. Double All-Star scored 40-point consecutive games and scored the most points for a player in their first playoffs, taking the honor of Rick Barry. Booker is only 24 years old but behaves like a seasoned veteran. It reportedly signed huge extension with Nike in 2019 and was one of the torchbearers for Kobe Bryant’s signature line. Booker’s impressive run in the finals and at the Tokyo Olympics makes him a sure-fire contender for his own shoe.
Luka Dončić and Jayson Tatum (Mark Jordan)
Dončić and Tatum would have designer shoes with all the other brands. there is no doubt. They are both true superstars and faces of the next era of the NBA. Jordan Brand has always been very selective with their signing list. Zion Williamson received this honor in April. Dončić and Tatum are both worthy and will both model the Air Jordan 36 this coming season. With Michael Jordan far beyond his playing days, there has to be someone carrying his legacy. You can’t go wrong with any of these three guys.
Ja Morant (Nike)
Morant is one of the most electrifying players in the NBA, and that’s one of the reasons Nike has continually called him to be the face of the Nike Adapt series. He changed the culture of the Grizzlies organization and is well respected throughout the league.
Jalen green (Adidas)
This year’s draft class was full of potential superstars who can wear a franchise and a brand. Green is one of the few players who can transcend the pitch because of his style and personality. He is exactly what Adidas needs as it continues to usher in the brand’s new era. With Fear of God designer Jerry Lorenzo as the new Global Head of Adidas Basketball, the opportunities to showcase green in marketing campaigns are endless. The signings list includes James Harden, Damian Lillard, Donovan Mitchell, Derrick Rose and Trae Young, and Green is undoubtedly next in line.
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