The platform offers items from more than 100 top and high-end designers with up to 60% off. All items are considered brand new, but have minor defects that would prevent brands from selling them in stores at full retail price.
Ebay UK threw
Imperfect – a marketplace for clothing brands to sell clothes, shoes and accessories with minor defects at discounted prices, to keep previously “unsellable” items out of the landfill.
The platform features items from over 100 high street and high end designers including adidas, fila, Gucci, Nike, The north face, White, Puma, Saint Laurent, Stella McCartney and Timberland – up to 60% off. All items are considered brand new but have minor flaws such as a small scuff, missing button or loose thread – or even referred to as “imperfect” because they have been used for display purposes.
Items come direct from the factory with flaws, while others simply do not meet manufacturers’ strict quality standards. For buyers, any imperfections are clearly labeled in the listing with accompanying photos.
“With growing financial pressures and the climate crisis continuing to be at the forefront of consumers’ minds, we are proud to launch Imperfects as another avenue to help keep fashion items out of landfills,” said
Jemma Tadd, Head of Fashion for eBay UK. “It’s often the fashion items that may not have been ‘cut’ and failed quality assurance checks [that end up in
landfill]. As a result, customers would not have had the opportunity to purchase the items.
eBay world 2022 Retrade Report
found that while financial reasons remain the primary motivation for purchasing resale items, 42% of eBay customers also cited environmental concerns and the hope of reducing waste. And new market data shows UK shoppers are growing more aware – searches for ‘second-hand clothes’ jumped nine-fold last year and searches for ‘second-hand dresses’ rose by 156 %.
Simon Payneco-founder of eBay UK seller Sole liability, added, “Imperfect clothes, even though they may not be able to be sold at retail price by brands, still deserve a place in someone’s wardrobe. eBay’s new online destination will continue to prevent thousands of high-quality fashion items from going to waste too soon and help the conscious consumer get their hands on in-demand brands.
The resale industry is growing steadily as consumer values and environmental ideals align – thredUPit is Resale Report 2021
estimates that the second-hand clothing market will double in the next 5 years, reaching $77 billion. As a result, more and more brands are looking to get involved and platforms are vying for market share.
Conscious consumer demand is one thing that is fueling retailer adoption of resale and take-back programs: Patagonia has long been a leader in encouraging more circular consumption, urging customers not to buy anything from its stores if they don’t really need to; and launch Worn wear
— its repair, return and resale platform — in 2013. More recently, companies like
Levi’sThe north side,
Arc’teryx, REI, Eileen Fisher,
Madewell and others have followed suit with their own repair and resale programs – joining the ranks of UK and European companies such as
mud jeans, High Denim
and John Nudie.
Rent the track recently joined thredUP as a full-fledged resale site, increasing thrift stores’ access to previously hard-to-find second-hand luxury items. And last month, Communal changing room acquired Trade to create a resale monopoly that spans several continents. Combined, the two will have 23 million members, with 5 million items for sale, representing $1 billion in gross merchandise value.