Jerry Lorenzo rocked the streetwear and sneaker scene on December 22, 2020 when he announced that his partnership with NIKE, Inc. was over and he was joining adidas in several capacities. While fans immediately started conjuring up mockups of what the American designer’s shoes would look like with the 3-Stripes brand, Lorenzo shared that his partnership with the German sportswear giant was built around two pillars: lead the global creative strategy for adidas Basketball and launch the Fear Of God Athletics product line.
Although Lorenzo has maintained a relatively low profile since announcing his long-term partnership with the Three Stripes, the 44-year-old has shown his love for a number of adidas Originals merchandise via social media and in-person appearances. (its co-sign of the adidas Samba helped make it a must-have sneaker among “savvy” fashion lovers). A month after wearing the first officially co-branded piece from Fear Of God and adidas, the American designer set up an immersive experience at the Innersect space in Shanghai.
Between January 15 and 23, Lorenzo and his Three Stripes family will present the first Fear Of God Athletics collection in its entirety. As the former Yeezy consultant shared via Instagram, the inaugural apparel collection simultaneously “celebrates the modernity of [his own] luxury house and the rich history of adidas…”; the sweatshirts and pants featured in the first capsule indulge in a muted yellow and bright blue color palette, with the latter tone enlivening the collection’s most defining detail: a collaborative badge inspired by the typeface used by the German society from 1950 to 1971, “arguably its most dominant and defining era…” according to Lorenzo.
A firm adidas CONFIRMED app release date for the first Fear of God Athletics collection has not been disclosed by any parties involved, but the brand leader has shared that items will arrive by the end of 2022. While no original shoes were included in the exhibit held at Innersect, it’s possible that Lorenzo’s long-term partnership with the Three Stripes could eventually lead to adidas Yeezy-esque sneaker releases.
For more on the European institution, check out the Bad Bunny Response CL, which was recently featured in a photoshoot for “Vogue.”