Dirty sneakers have had their moment, well, the moment has passed. The early 2000s saw lightly worn sneakers make a statement, and people were actually using them for that street effect, whatever it was. But in 2022, we like a perfectly clean shoe. The rise of streetwear culture in India and around the world has brought sneakers into the spotlight that won’t be taken away from them anytime soon. From cutting limited-edition pieces to sneaker cleaning services, the market is taking care of shoes in ways we’ve never seen before.
Superkicks is home to a South African based brand named Sneaker LAB which is one such company that produces premium quality sneaker care products. Trusted brands like Reshoevn8r and Jason Markk, which offer a full range of sneaker cleaning and care products, are now available in India through Capsul. Apart from shoe cleaning solutions and kits, products such as quick wipes, suede cleaning kit, repellent spray, shoe trees and sole protectors are also available in the product range of these brands.
Discussing some tips for cleaning sneakers, Abdon Lepcha, Creative Director at Fila India, explains, “Sneakers come in different materials and compositions. If one has the know-how of the technicalities of the different materials, then I suggest cleaning oneself, or entrusting it to the shoe cleaning specialists. Some easy DIYs: leather can be wiped down with a soft, damp cloth dipped in water and a mild detergent; suede can be cleaned with an eraser, which is used to erase pencil marks.
The do’s and don’ts are pretty basic. “Be gentle, don’t overuse sneakers that feature delicate materials such as suede, felt, or any other fabric. It’s also a myth that putting your sneakers in the washing machine will give them a thorough cleaning. We recommend urge you to use the various sneaker care products and clean them by hand.Sneaker laundries are your best bet.There are several open throughout the country, and they specialize in care and cleaning of all kinds of sneakers,” suggests Sangeet Paryani, founder of Superkicks, which sells high-end sneakers in India.
Bhavisha Dave and Meenakshi Singh, founders of Capsul, add, “Most premium shoe care products are safe to use on all materials, including leather, suede, nubuck, canvas, vinyl, rubber, fabric, etc. We recommend testing in an inconspicuous location. area first. When cleaning premium leather, suede, nubuck, cotton mesh and other delicate materials, be extra careful and gentle. For suede, to avoid any discoloration incident, use the suede dry cleaning kit.
Discussing the maintenance treatment luxury sneakers need, Dave and Singh explain, “First, protect your sneakers from stains before you start wearing them. So basically, as soon as you buy your sneakers, spray them with the water and stain repellent that provides ultimate protection for your shoes against water stains. You can also spray the Repel on your sneakers after cleaning them thoroughly to prevent water-based stains from damaging them. Repel product dries quickly and can be used on almost any material to protect against liquids and stains (not recommended for patent leather). “Keep a few quick wipes in your bag to wipe away any dirt/stain as soon as it stains. For deep cleaning, use a cleaning solution, which has a 100% natural formula and is safe to use on most high end luxury sneakers.
Cleaning solutions from Reshoevn8r and Jason Markk are compatible with Jordan, Nike, Supreme, DC, Adidas, Puma, New Balance, Saucony, Balenciaga, Yeezy slides, Yeezy 350 v2, Air Force 1, 599, Speed trainer, Skechers , Vans, Converse All Star, Chuck Taylor, Kobe, Air Max, Air Max 1, Air Max 2, Air Max 27, Air Max 90, Air Max, 97, Jordan 1, Jordan 3, Jordan 4, Vapormax, Ultraboost, NMD , Superstar, Off-White, Huarache, Timberlands, Reebok, Asics, Moonrock. This is how you can extend the life of your favorite pair of kicks.