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Martin Lewis Black Friday 2021 predictions: deals on Apple, Asos, Nike and more

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With only eight days left until the main event, Black Friday sales are escalating, with Amazon, Currys, Very, Dyson, Boots and many more offering a host of offers and early discounts.

Starting Friday, November 26 and through November 29 – otherwise known as Cyber ​​Monday – the sale will see reduced prices across tech, home appliances, beauty, fashion, children’s toys and more. The gigantic event is a great time to save on big ticket items like TVs, AirPods, and Nintendo Switch consoles while making a dent in your Christmas shopping lists.

Follow live: The best Black Friday deals to shop now

And as Black Friday draws closer and closer, money-saving expert Martin Lewis has unveiled his forecast for the 2021 sale, along with tips for buyers on how to avoid “duds.” and get the best value for money.

He recently warned: “Go check the prices now, so you have a benchmark to see if it’s really cheaper when it’s ‘reduced'”. Now Lewis has revealed his forecasting tool, with early predictions on retailers and the cuts we can expect. The annual tool compares prices and start dates for the past four years to provide insight into that year’s sale.

We’ve already seen a few of the forecaster’s predictions come true, including 50% off select lines at Adidas, 20% off the Disney Store, and thousands of discounted products at Currys.

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But there are still plenty of predictions we haven’t seen yet, including up to 70% off at fashion favorite Asos. Last year every item on the site was at a discount and so far this year the retailer has launched its Black Friday “warm up” with an additional 20% off sale items. Shop our top picks in our Black Friday fashion guide.

Lewis’s forecaster also predicts the reintroduction of Apple gift cards with every purchase this year. In 2020, shoppers were offered these up to a value of £ 120 with the purchase of MacBook computers, iPads, iPhones, Air {ods and Apple Watches between Black Friday itself and Cyber Monday. In 2019, the tech giant offered £ 160 and Lewis points out that if this downward trend continues we might expect less than £ 120 to be offered this year. You can find all of the best early bird deals in our Apple Black Friday recap.

We haven’t seen any Black Friday action from Argos this year yet, but the Money Saving Expert tool predicts up to 50% off thousands of items, roughly the same as in 2020. Discounts from last year included Amazon Echo Points and PS4 games. with some products at the lowest price ever offered by Argos. Be sure to bookmark our Argos Black Friday guide for the latest updates.

While Dyson has already dropped a few early offers on its cordless vacuums – including £ 100 off its V11 model (down from £ 599, now £ 499, Dyson.co.uk) – Lewis plans up to 33% discount during the main event. You can buy all of the best Dyson deals as they drop in our Black Friday guide.

John Lewis & Partners is still a big contender on Black Friday, but early confirmation of his involvement in the sale is quite rare. This year, Lewis predicts the retailer will match prices on hundreds of items. In 2020, the department store offered discounts of up to 50% on its lines, while its ‘Never knowingly under-sold’ promise means it can look to match other street retailers during the sale. Be sure to check out our dedicated guide for the latest updates.

For fitness fanatics, Lewis is planning 25% off at Nike on most items with a code, including those already discounted. Last year’s sale included 25% off select lines, but Lewis says it could even be more since Nike offered 30% off its sale earlier this year. You can buy all of the best Black Friday sports deals in our roundup.

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For the latest discounts on home appliances, tech, toys and more, try the links below:

Learn more about Black Friday 2021

How to get the best Black Friday deals this year – when the sale starts and how to prepare

The best tech Black Friday deals – whether it is a new telephone contract or a noise canceling headset, here you will find the best deals

The best Black Friday appliance deals – it’s time to upgrade your vacuum cleaner or coffee machine

The best Black Friday gaming deals – Xbox or PlayStation? Here’s our expert guide to discounts on consoles, controllers and games.

The best beauty deals on Black Friday – stock up on your favorites in makeup, skin care, hair care and perfumes

Best Black Friday Laptop Deals – there are hundreds of pounds to save on laptops from top brands like Apple, Microsoft and HP

Best Black Friday TV Deals – update your home cinema experience without paying a high price

The best Black Friday fashion deals – whether it’s a pair of ankle boots or a coat, treat yourself to the essentials of your wardrobe

Best Black Friday Kids Toy Deals – do your Christmas shopping and sprinkle it with offers from Disney, Lego, Playmobil and more

The best sports offers on Black Friday – equip your home gym or create your winter training wardrobe

Best alcohol deals for Black Friday – whether you are a fan of gin, vodka, tequila, beer or wine, you can find good deals

Best Nintendo Switch Black Friday Deals – whether it’s the OLED, lite or original you are looking for, take it to the next level with these discounts

The best Black Friday mattress deals – rest easy with big discounts on brands like Emma, ​​Eve Sleep and Simba

Best Black Friday Aldi offers – the budget supermarket should cut the prices of big ticket items like the Nintendo Switch

Best Amazon Black Friday Deals – our selection of the best deals among millions

Best Apple Black Friday Deals – discover rare deals on the brand’s bestsellers, from AirPods to iPhones

Best Argos Black Friday deals – find discounts on everything from kids and housewares, fitness and crafts

Best Black Friday Boot Deals – there’s no better time to save on beauty, skincare, electric toothbrushes and more

Best Currys Black Friday deals – for everything from TVs and laptops to kettles and coffee machines

Best Black Friday Dyson Deals – get great deals on the brand’s corded, cordless and hand-held vacuums

The best Black Friday offers John Lewis & Partners – mainstreet pillar will have great prices on fashion, beauty, tech, kids and housewares

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