It is very clear to see that Megan Thee Stallion is very busy. Currently on tour across the country, the Houston rapper still has time to highlight the brand’s major campaigns. From her work with Coach to the launch of a Revlon collection, she never gives up. Today, his latest partnership is with one of the biggest names in the fashion and sportswear industry: Nike.
On Thursday, September 23, Nike announced its new campaign, dubbed “New Hotties”, featuring Megan Thee Stallion. Focused on sport, the rapper shares her fitness journey, as well as her relationship to her favorite activity: dancing. “Dancing was something that stood out on me and stuck in my mind perfectly,” Megan said in an official statement with Nike.
While most would consider dancing to be a sport, there are still others who don’t, especially compared to more traditional practices, like basketball or soccer. But “New Hotties” is about introducing yourself to something new and trying it out. “Dancing is my sport. Performance is my sport. Rap is my sport, ”Megan says. “And if you think it takes no work, no effort, and no sweat, you are wrong.”
While this partnership is a bit surprising, it’s totally fitting as the Hot Girl has been sharing her fitness routine with her fans since early 2021 with her Hottie Boot Camp series for Instagram TV. When the Nike campaign debuted, the rapper shared a one-minute video on her grid with a caption that read “🔥HOTTIES WE ARE OFFICIALLY NIKE HOTTIES🔥🔥🔥”.
Megan is also launching a series of core and lower body workouts exclusively on the Nike Training Club app. In the videos, you will see the artist pushing herself alongside Nike trainer Tara Nicolas. “I love that Hotties can see me go through my fight,” she said. “It’s realistic for you to want to give up. It is realistic for you not to want to eat this today. It really is a question of discipline.
This new partnership with Nike asks the question: is a possible collaboration with sneakers on the way? While the Jordan brand (owned by Nike) recently worked with Billie Eilish, an outing from Megan would cement her as the only black rapper to work with Nike. His industry peers, like Cardi B and Beyoncé, have typically worked with other sneaker brands (Reebok and Adidas, respectively) but never with Nike.
Below, you can take a closer look at Megan Thee Stallion as Hot Girl Coach in her latest Nike campaign. Plus, you can also purchase some of the key pieces from her shoot with Nike’s “New Hotties” edition.