Michael Jordan cannot accept losing to anyone, be it on the pitch or against Kanye West in the sneaker game.
In 2018, when the Jordan brand was in a slump offering drab colorways and designs that consumers weren’t happy with, Adidas and Kanye West (now Ye) officially sold more pairs than JB, claiming the top spot.
He even put up a lyric that read, “Yeezy jumped over Jumpman.” It didn’t suit MJ, and he hasn’t forgiven the DONDA star to this day. While the Nike-owned brand may have reclaimed the throne, it’s no longer the monopoly it once was because of the rapper.
Kanye West has been with Yeezy for over 8 years now – but his time with Nike is the most memorable among sneakerheads. The Yeezy models he created with Nike are absolutely beautiful.
The most popular model is the Yeezy 2 – specifically the âRed Octoberâ. When they fell in shock, it took the world by storm. To date, it is arguably the most fashionable non-athletic sneaker of all time.
Also read: ‘NBA Players Hoard Kobes’: Brian Windhorst, ESPN Senior Editor, Opens Up On Growing Demand For The Late Kobe Bryant‘s Signature Sneaker Line
Kanye West may be eccentric, but his vision for a business is exemplary
In 2013, when Kanye announced he would be teaming up with Adidas, the brand really didn’t set off a fire with their models – everything changed once Ye took over. Its first model, the Yeezy 750 contrasted sharply with its Nike products, but they sold like hot cakes.
To this day, there’s barely one Atlanta-born release that remains on the shelves. As his personal style and that of his products evolved into something so abstract over the years, he grew into a shrewd businessman, increasing his net worth to over $ 1 billion.
Kanye saved the sinking of Adidas, a brand that was losing $ 2 billion a year, with a net worth of $ 60 billion. That way, Jordan never really saved Nike from the depths of peril, because he never really dived so badly.
Even since the days of Blue Ribbon sports, Nike has been the best sportswear company, period. It’s because of Kanye’s entrepreneurial spirit and innate desire to succeed, that he’s more than proven himself in the sneaker game.
Also read: ‘Michael Jordan Wasn’t Supposed To Wear The Jordan 11s But Did It Anyway’: How The Bulls Legend Tried His Sneaker Designer To Don The Iconic ‘Concord’ 11
Ye really jumped over the Jumpman, with his current net worth exceeding that of the athlete by around 200 million. Not bad for a high school dropout, eh?