Home Nike kobe Millionaire Son Makes Michael Jordan Proud Of Big Business Could Affect Pollution Heavy Industry

Millionaire Son Makes Michael Jordan Proud Of Big Business Could Affect Pollution Heavy Industry

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As a basketball player, Jeffrey Jordan could not carry on the legacy of his father and legendary basketball player, Michael Jordan. However, Jeffery has just started following in his father’s footsteps as a businessman. Jeffrey Jordan joins forces with a Nike alum, adding a new chapter to the Jordan family’s relationship with Nike. They have created a company that will bring innovation to sportswear while potentially saving the environment.

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Äktiiv is a women’s sportswear brand, the company claims it is the first high performance, carbon neutral and plant-based biodegradable sportswear. The company is owned by Tim Gobert, a former Nike and Jeffrey Jordan employee for 15 years. The duo met while working for Nike. And very quickly, they understood that they both shared the same vision.

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On this Gobert said, “We have children, we need to build a better planet and we want to innovate.”

Jeffrey Jordan on his way to making his dad Michael Jordan proud

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Jeffrey Jordan left Nike in 2020 and teamed up with his billionaire father Michael Jordan to launch a web 3.0 entertainment platform (Metaverse) called Heir. In December 2021, the Jordanian startup raised $10 million in funding. To make it a success, and certainly, Jeffery made his father proud. But just like his competitive dad, Jeffery wanted to take things to the next level.

NEW YORK, NY – AUGUST 26: Michael Jordan, son Jeffrey Jordan, Anna Wintour, Mirka Federer (first raw) attend Roger Federer’s match on day two of US Open 2014 at USTA Billie Jean King National Tennis Center on August 26, 2014 in the Flushing neighborhood of the Queens borough of New York. (Photo by Jean Catuffe/GC Images)

Gobet, who has expertise in Nike sportswear, is teaming up with former colleague Jeffrey Jordan. With a vision to create next-generation sportswear while taking care of nature. With vegetable raw materials mixed with material science asset. co will create performance sportswear. At the same time, the company aims to reduce microplastics, textile waste and petroleum-based sportswear.

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The company is now in the pre-sales phase and will soon be fully operational. And currently, it only produces women’s clothing. This is a very welcome initiative and one that will definitely bring a big change in the sportswear industry. In addition, seeing his son reach a new milestone will be a moment of great pride for the Chicago Bulls legend Michael Jordan.