Nike today launched its app on the Google Play Store and the Apple App Store in many other countries, including India. The app brings Nike’s range of sports and fashion clothing directly to users’ phones. The Nike app will now be available for free download in Singapore, Thailand, Philippines, Malaysia, India, Taiwan and Vietnam.
The Nike app offers a number of benefits to members, including:
Exclusive access: Members will have the ability to get the latest products available, ahead of time and exclusively in the app, including weekly products every Friday with key styles such as Air Jordan 1, Air Force 1, and Air Max. To kick off the launch, members can preview Space Jam products, exclusively on the Nike App.
Member Rewards: Members will unlock exciting rewards with their personalized “Member Wallet” where they can find exclusive promotions, access events and more. Starting July 12, members can complete weekly challenges on the NRC or NTC apps to access the Champions Locker on the Nike app – an exclusive unlock with members-only access to the products and content in the app.
Inspirational content: Members will have access to stories, tips and other inspiring content available only in the app.
“One of the main goals of developing the Nike app for SEA & I was to ensure that content, experiences, services and product offerings are personalized based on what we know as Nike members of SEA & I expect the most from us, ”Xia Ding, vice president of APLA Nike Direct said digital commerce. “Over time, this focus becomes even more precise as we learn about member behavior and engagement, so we’re able to personalize the Nike App experience even more,” Ding adds.
Users who install the Nike app before July 22 will also get a 10% discount that can be used on the next purchase through the app.