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Nike Dia de Muertos Somos Familia Release Date


A wonderful tradition of Nike is that he never neglects cultural celebrations. As the beginning of November approaches, the brand has taken the initiative to highlight the upcoming Día de Muertos festivities by unveiling a special collection that celebrates the annual Mexican commemoration. Four silhouettes alongside matching clothing items are incorporated into this capsule, all of which draw on the “Somos Familia” motif that describes the unbreakable bond of families and memories.

Nike debuts the Dunk High, Air Force 1 ’07, Air Max 1 and Air Jordan 1 Zoom Comfort models for this new line. Each pair is accessorized with intricate details that reflect the ofrenda – an altar where those celebrating place offerings such as candles, salt, pan de muerto (bread of the dead) and water to guide their deceased loved ones at home. It is also an example of Swoosh’s Global Express Lane (GEL), which is a category that focuses on footwear and apparel manufacturing based on the ideas of global destinations and its people about sneaker culture. . Alongside sneakers are various pieces of clothing such as t-shirts, work jacket, polo shirt and more, which are also styled with festive designs.

Nike’s “Somos Familia” collection is set to launch on October 22.

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