Home Nike shoes Puma launches its first Metaverse experience with NFT shoes. Can it compete with Nike?

Puma launches its first Metaverse experience with NFT shoes. Can it compete with Nike?

0

On September 7, Puma, one of the biggest sports brands in the world, announced the launch of “Black Station”, its first interactive metaverse experience, during New York Fashion Week.

According to the company’s press release, Black Station will become “a dynamic destination to visit,” where Puma users can connect in an immersive and interactive way to enjoy the brand’s NFTs, primarily related to sporting goods.

Puma relaunches its creative journey

Adam Petrick, PUMA’s Chief Brand Officer, said: “Twenty years ago, Black Station was the home of PUMA. Black Station allowed PUMA to showcase its most innovative designs, and that’s why it relaunched the website to celebrate its commitment to innovation.

“Given the boundaries we are pushing from a product design and digital perspective, we felt it fitting to bring back Black Station as a new portal for digital exploration of fashion, sports performance, our heritage classics and innovation.”

From the moment users enter the website, they can choose from a hyper-realistic digital lobby with three distinct portals to discover exclusive and never-before-seen sneakers. They can also create NitroPass passes to receive NFTs tied to physical products that can be claimed once the Futrograde fair in New York is over.

Heiko Desens, Global Creative Director and Chief Innovation Officer of Puma, noted that with the benefits offered by the metaverse, Puma’s design team can work without limits to create original designs that are as impressive as the actual products.

“Our design team took a lot of liberties when designing these shoe styles. We told them the sky was the limit. As a result, we were able to harness their creativity without the constraints and limitations typical of our design process. footwear production.

Puma wants a piece of the scrumptious pie we call ‘the metaverse’

Despite the technological innovation offered by the metaverse, it should be noted that on the monetary level, Nike, one of Puma’s main competitors, has earned nearly $184 million thanks to its NFTs products. It is a clear invitation to a market that is just beginning.

Source: Dune Analysis

According to data provided by Dune Analytics, Nike leads the ranking of companies that profited the most from the sale of NFT, followed by Dolce & Gabbana, which sold around $23.67 million. Adidas, one of the first to bet on the metaverse, barely managed to sell $10 million due to problems during the launch of its collection (for which the brand has publicly apologized).

The truth is, the metaverse is open to any business that wants to go beyond the real world. Even major automotive brands, such as Ford Motors Company, have announced patent filings to enter the metaverse with their most successful car collections.

SPECIAL OFFER (Sponsored)

Binance Free $100 (Exclusive): Use this link to sign up and receive $100 free and 10% off Binance Futures fees for the first month (terms).

PrimeXBT Special Offer: Use this link to sign up and enter code POTATO50 to receive up to $7,000 on your deposits.