Pinterest has launched Waitrose’s latest campaign on its platform, showcasing its “colourful variety of food choices for this year’s summer dishes”.
Raising awareness of its “high-quality products and range of everyday foods”, the retailer seeks to inspire Pinners to cook tasty meals, using Pinterest’s immersive advertising format for the first time, the extension Pine.
Waitrose’s campaign includes an interactive lookbook allowing Pinners to choose from one of four different summer dining options, including ‘World Eating’ dishes, ‘Made for Sharing’ dishes, ‘Perfect Picnics’ and ‘ Brilliant BBQs”.
They will then be shown a selection of dishes and recipes, including tips and tricks for perfecting each, with a shopping list specifically for that recipe that the user may have to hand in before their next grocery store.
Amazon One palm scanner payment technology is set to launch at more than 65 Whole Foods stores in California.
This is the largest rollout to date, with stores in Malibu, Montana Avenue, Santa Monica, Los Angeles, Orange County, Sacramento, the San Francisco Bay Area and Santa Cruz included in the initiative.
Amazon One was initially available at Amazon Go stores, with an eventual expansion to Whole Foods stores in Austin, Seattle, Los Angeles and New York.
Customers can also try the tech at the Amazon Style fashion store in Glendale, Calif., as well as select Fresh and Go stores.
Japan’s Cainz Corporation, a home improvement chain with 230 stores, has announced a new standalone location, called Cainz Mobile Store, on the first floor of its headquarters in Honjo City, Saitama.
Computer vision technology implemented in the store, powered by US-based AiFi, will allow customers to purchase Cainz-branded household products and snacks without having to go through a cash register or checkout. -service.
This will open in the near future and may expand to other locations in the future.