Home Nike items Russian e-commerce company Ozon begins selling goods through parallel import scheme By Reuters

Russian e-commerce company Ozon begins selling goods through parallel import scheme By Reuters


© Reuters. FILE PHOTO: A woman collects an order at the online retailer Ozon’s pick-up point in Moscow, Russia March 16, 2020. REUTERS/Evgenia Novozhenina/File Photo

MOSCOW (Reuters) – Russian e-commerce company Ozon said on Thursday it had started selling goods through a parallel import mechanism on its platform, benefiting from legislation Russia introduced to try to limit the impact of Western sanctions.

Hit by unprecedented sanctions and supply chain problems, Russia has legalized so-called parallel imports, which allow retailers to import products from abroad without the permission of the brand owner.

“Goods imported using parallel imports are available on Ozon,” the company told Reuters. “We have already started selling popular electronics brands on Ozon, including smartphones and their components.”

Ozon said parallel imports offered Russian consumers a range of products, but said he was working to prevent counterfeit items from appearing on his platform, forcing sellers to confirm proof of identity. originality of the products they sell.

Ozon said he would not release the brand names.

Russia has included a wide range of products from foreign automakers, tech companies and consumer brands in the parallel import program, aimed at protecting consumers from corporate isolation by the West after the fall of the coronavirus pandemic. regular imports due to sanctions and logistical disruptions.

Dozens of foreign companies have withdrawn from Russia over Moscow’s actions in Ukraine, even as they face the prospect of new laws being passed in the coming weeks allowing Moscow to seize assets and impose criminal penalties.

Nike (NYSE:) and Cisco (NASDAQ:) both announced plans to release on Thursday. They joined McDonald’s (NYSE:), Renault (EPA:) and others.

Ozon’s competitor, Wildberries, in March described the parallel import scheme as an effective support measure, stressing its importance for small and medium-sized businesses and for importing socially significant products.

Wildberries, like others in the industry, continued to sell certain products from brands that have suspended operations in Russia.

Electronics retailer Svyaznoy has expanded its lineup to sell game consoles and smartphones like Apple (NASDAQ:) and Samsung (KS:), the Kommersant daily reported on Thursday.

Svyaznoy told Reuters he was not an importer of home appliances and electronics, but was replenishing available stocks in Russia.

Kommersant quoted an industry source as saying the devices could be 10-20% more expensive than before Russia began what it calls its “special military operation” in Ukraine.