RIYADH: Sneaker collectors will be delighted to know that Riyadh Outlet is currently hosting a festival called Sneak.Me.
Exploring the world of casual shoes, their designs and their global reach is the focus of the Sneak.Me festival, which runs from October 1-14 and is the first of its kind in the Kingdom, in Al-Rehab district.
In addition to an array of musical performances, the festival offers attendees sneakers in a variety of distinctive and unique designs, a museum and auction that will feature a selection of sneakers, rare and expensive collectibles, and editions. limited.
The Sneaker Museum features items such as the 1998 Michael Jordan Chicago Bulls red Air Jordan IV sneakers and the Nike MAG Back To The Future sneakers, among others.
The first floor of the museum contains the auction room, and the second the collections of the famous sneakers obsessed with the Arab world.
The museum contains 200 rare objects as well as international stores, brands and designers specializing in custom designs.
British brand Matt B Customs, who make exclusive handmade costume shoes, traveled from Manchester to take part in the festival.
“We create custom shoes by hand from brand shoes like Nike, Adidas, Balenciaga, Dior, and customize them – we change them, paint them, add new materials to them, and make them super unique. We also have a website where you can order,” founder Matt Burgess told Arab News.
Another British brand, Crep Protect, is also there to help clean your shoes.
Aljan, an employee of Crep Protect, said, “This is our first time to Saudi Arabia, and our business is cleaning shoes, protecting shoes and keeping them clean.”
The festival features a special area reserved for musical performances by local DJs and hip-hop groups.
A basketball court can be found in the sports area, which also has a café with a unique view. It also hosts discussion sessions around sport and the different cultures of basketball.
The area holds many surprises for visitors, such as the Barber Corner, where Brazilian barber Stenio is treated to the finest treatments with braids and dreadlocks by his partner Lil’ Boy.
“Young guys love dreadlocks and I think it’s a good idea to have such a shop here for grooming and braiding because it’s special and different and I’ve never seen it in Riyadh before, having a barber shop among the festival and the turnout is insane,” Lil’ Boy said.
“It’s my first visit to Saudi Arabia, and I decided to stay and work as a barber because I like it here. Riyadh is nice and the people here are wonderful,” Stenio said.
A UK personal shopper with A list customers, FTP Kicks, is one store that has caught people’s attention.
“Since I’ve been collecting sneakers for 10 years and fully understand them, I started this business in 2015, and everything you see here is authentic, sold out, and has a special story,” said founder Hamza Inayat .
Celebrities and influencers approach him for the most wanted sneakers, he continued: “A famous influencer once contacted me to offer her a pair of Travis Scott X Nike SB Dunk Lows in a size 38, and this size is a unicorn size – very hard to find – my client wanted them quickly, and I managed to find and deliver them to her within three days, and that was the hardest request I’ve had .