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Simone Biles called off her Nike ties in 2021 for admirable reason

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Simone Biles is the most decorated in her sport and people look up to her as an inspiration. In addition, the gymnast has spoken out on various social issues in the past.

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Consequently, she made waves last year when she announced her departure from her longtime sponsor and sportswear juggernaut, Nike. Moreover, she made her decision public just three months before the Tokyo Olympics.

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Why did Simone Biles drop the deal with Nike?

Simone Biles made the announcement after signing a new contract with GAP-owned women’s activewear brand Athleta. During an interview, the two-time Olympian mentioned that she made the switch because she felt her new sponsor better represented her core values.

Speaking to media personnel, Biles said, “I think they represent everything I represent.”

Additionally, his new contract with Athleta included a gymnastics tour, the Gold Over America Tour, following the athlete’s return from the Games. He takes a break from the tour sponsored by USA Gymnastics after each Olympic event.

TOKYO, JAPAN – JULY 27: Simone Biles of Team USA smiles during the women’s team final on day four of the Tokyo 2020 Olympic Games at Ariake Gymnastics Center on July 27, 2021 in Tokyo, Japan. (Photo by Laurence Griffiths/Getty Images)

Suggesting the reason for the change, Biles said, “I felt like it wasn’t just about my accomplishments, it was what I stood for and how they were going to help me use my voice and also be a voice for women and children. I feel like they support me as well, not just as an athlete, but as an individual outside of the gym and the change I want to create, which is so refreshing.

The seven-time Olympic medalist has been associated with Nike for most of her professional career. She signed a deal with the sports giant in 2015. They had worked together until her partnership with Athleta the previous year.

However, the athlete did not reveal the reason for the fallout between the athlete and the sportswear company.

Why did Biles decide to partner with Athleta?

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Simone Biles maintained that Athletica would provide her with a platform to actively engage in “honest conversations” with women from all walks of life. She also likes the idea of ​​having a design team with a predominantly female workforce. This allowed him to identify with the company’s ideal of “Truly for women by women.

UNSPECIFIED – OCTOBER 05: In this screenshot, Simone Biles presents the Gracies Grand Prize during the 46th Annual Gracie Awards on October 05, 2021. (Photo by Alliance for Women in Media Foundation/Getty Images for Alliance for Women in Media Foundation)

Previous years have seen an increase in the number of athletes dropping Nike sponsorship for other brands. This understand Steph Curry, Bryce Harper, Tom Brady and Lionel Messi.

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However, the most important of them is Allyson Felix. The sprinter left Nike to sign a deal with Athleta in 2019. Moreover, Nike’s contract with Kobe Bryant‘s estate also expired last year.