Over the past year, TikTok has skyrocketed and become one of the biggest social media platforms. What was initially considered by many to be “an app for kids” and an app for “silly little dances” has taken over – and we all spend hours scrolling through our FYP. Whether you’re interested in food, photography, travel, or fashion, there’s always content to watch no matter what topic you’re looking to explore.
TikTok’s fashion community has also seen immense growth, leading the platform to host its own fashion month with some of its top designers, and for its upcoming show at Paris Fashion Week, the home of luxury couture Balmain invited TikTok star Wisdom Kaye, aka. @ wisdm8, to walk the trail. The cross between TikTok and fashion is only growing, and several brands are starting to recognize the platform’s immense impact.
In addition to the show, Balmain also hosts the Balmain Festival, an annual celebration that mixes fashion, gastronomy and music. Along with Wisdom, the brand is the latest to start exploring the social media platform and recognizing its creators.
Wisdom has become synonymous with TikTok and has become known for its videos that draw inspiration from everything from anime to music. He also uses his platform to constantly explore the conversation between fashion and gender, politics, race and geography, and he’s sure to get even bigger.
To listen to the Balmain runway show and watch Wisdom make their podium debut, watch the live stream at 2:30 p.m. EST via TikTok.