Home Nike items Tommy Hilfiger unveils Tommy x Roblox Creators virtual collection – WWD

Tommy Hilfiger unveils Tommy x Roblox Creators virtual collection – WWD

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Tommy Hilfiger joins the Roblox community.

Hilfiger, which is owned by PVH Corp., has partnered with eight user-generated content designers from the Roblox community to create and promote a Tommy x Roblox Creators collection. It consists of 30 digital fashion items that people can use to dress up their avatars within Roblox, the popular global online platform for shared experiences.

The Tommy x Roblox Creators Virtual Digital Collection will be available for purchase worldwide on the Roblox Avatar Marketplace on Thursday.

Digital fashion items from the Tommy x Roblox Creators virtual collection.
courtesy

“I love how the brand has already been unofficially adopted on the Roblox platform, with users creating their own Tommy Hilfiger styles,” Tommy Hilfiger said. “We couldn’t pass up the opportunity to partner with some of these fans to take that self-expression one step further, allowing them to bring their creative touch to the brand’s official styles. “

Roblox has become popular with the fashion crowd. As reported, last week Ralph Lauren presented the Ralph Lauren Winter Escape on Roblox, a vacation-themed experience, allowing fashion fans to explore the world of Ralph Lauren through the Metaverse. The snow-capped Alpine setting offers virtual Polo Shops, where users can style their avatars and shop. Last month, Nike unveiled a bespoke world to Roblox called Nikeland, designed after the company’s global headquarters.

For Hilfiger, the eight creators of Roblox, whose styles align with the spirit and DNA of the brand, had the creative freedom to reinterpret some of its iconic pieces with their individual touch in 2D and 3D digital items. .

@PolarcubArt has revisited the Tommy Jeans backpack; @RynityRift designed a bob and bow for Tommy Jeans head; @Zealocity brought a modern twist to the Tommy Hilfiger helmet; @MiracleDropsRBX designed a one-of-a-kind Tommy Jeans nylon crossbody bag and skateboard; @ Blizzei– infused an irreverent touch into 10 Tommy Jeans pieces for 2D skins; @ Missmudmaan – mmm reinvented 10 iconic Tommy Jeans styles for 2D skins; @rightless connected the editorial skills of the Tommy x Roblox collection, and @ Shift4D produced a trailer of four looks with a New York backdrop.

Tommy Hilfiger unveils Tommy x Roblox

Hilfiger launches the Tommy x Roblox Creators virtual collection.

Roblox is a globally accessible online platform that attracts millions of people who come together to connect, create and express themselves through immersive and interactive shared experiences. The platform gives its nearly 50 million daily active users access to millions of experiences, all created by the Roblox community itself.

Last fall, Hilfiger partnered with content creators Animal Crossing: New Horizons to create the first single-branded destination – “Tommy Island”, in the gaming world for players to visit, explore and purchase the latest. Hilfiger season collection.

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