Kobe Bryant’s widow is seeking to create a multi-level sports and entertainment conglomerate under the company name Kobe Inc.
Vanessa bryant worked hard to secure her late husband’s name, NBA Hall of Famer Kobe bryant, lives on. Its latest effort would be to register the trademark “KB24”, according to TMZ.
Bryant is said to have filed documents for the “KB24” brand, Kobe’s initials and the jersey number he wore for the second half of his 20 seasons with the Los Angeles Lakers. The term will apparently be used as a branding image for a sports and entertainment company run by Vanessa.
The company, called Kobe Inc., is expected to include multiple departments, disciplines, and entities, such as documentaries, trading cards, music, podcasts, TV shows, websites, and boot camps. “KB24” is the latest of a number of trademarks registered and obtained by Vanessa and the Bryant family since the tragic deaths of Kobe and his daughter. Gianna in a helicopter crash on January 26, 2020.
Previous trademarks include “Mambacita”, “Lady Mambas”, “Lil Mambas” and “Mamba Sports Academy”, as previously disclosed by theGrio. These are derived from Kobe’s basketball nickname, “The Black Mamba”. In May 2020, the Mamba Sports Academy, where Kobe coached Gianna’s basketball team, removed the word ‘mamba’ from its name to meet Vanessa’s request, as reported. CBS News.
Vanessa also severed ties with Nike Brand, who had a contract with Kobe to release her shoes and clothing during her lifetime. After the contract expired, Vanessa announced that she would not be renewing it, citing the company limiting access to Kobe’s shoes and products after her death.
“My hope will always be to allow Kobe fans to get and wear his products,” Vanessa said in a statement in April. “I’m going to keep fighting for this. Kobe products sell out in seconds. That says it all. I was hoping to forge a lifelong partnership with Nike that reflects my husband’s legacy. We will always do our utmost to honor Kobe and Gigi’s legacy. It will never change.
During his lifetime, Kobe himself attempted to use “mamba” as a branding image in several outlets. President of the Lakers Jeanie Buss indicated on Inside the green room podcast that Kobe had designed the Black Mamba Laker jersey the team wore during their championship in 2020.
Vanessa had announced the launch of the ‘Mambacita’ sportswear line in May, as previously reported by leGrio. Proceeds from the clothing were donated to the Mamba Foundation and Mambacita Sports, a non-profit organization designed to create a “positive impact for athletes and underserved young women in sport,” according to its website.
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