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What to buy in October – and what can wait

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The start of October usually marks the start of a month of hard preparation for those who love Halloween. But this year, October shoppers may want to start holiday shopping that they could normally postpone until November or December. According to Kristin McGrath, editor and shopping expert at RetailMeNot, 83% of people polled in a recent survey said they plan to start their holiday shopping before Thanksgiving this year – about a fifth of them ( 22%) said they would start in October.

People will likely continue to give tangible giveaways this holiday season rather than experiential giveaways like gift cards to restaurants and spas, noted Marshal Cohen, NPD Group’s chief industry adviser. “There is going to be a great demand for these traditional, tangible gifts to give,” he said. “We are not yet back to pre-pandemic lifestyles.”

As a result, Cohen advises shoppers hoping to secure specific models and brands of products to start looking now, just to make sure they get exactly what they want in time for the holidays. But there are exceptions. While shoppers may feel inclined to start buying big-ticket items immediately, McGrath suggested shoppers wait until Black Friday and Cyber ​​Monday for the best deals. While some of the biggest sales will take place in the coming months, buyers can still find sales when they shop this month.

To help you get a feel for the best discounts around, we’ve compiled the best deals from among the retailers we think you’ll want to know about.

October 2021 sales

  • Ashley Homestore: Up to 25 percent off featured articles online through October 5
  • Brooklyn Bedding: 26 percent off on the whole site with the code ANNIVERSARY26 until October 5
  • Competition cyclist: Up to 22% reduction select children’s bikes
  • DSW: Additional 25 percent off Michael Kors products until October 11
  • H&M: Up to 50 percent off select fall styles while supplies last
  • The end of lands: Up to 40 percent off any order using the code APPLE until October 6
  • J Crew: Up to 40 percent off fall essentials and up to $ 100 off boots until October 4
  • Lucky brand jeans: To safeguard 40 percent on purchases over $ 150, and 20 percent on purchases over $ 100 through October 6
  • Microsoft: Save anywhere from $ 75 to $ 750 on select models of Surface laptops and tablets
  • Nike: Up to 40 percent off select sale styles
  • Olay: Up to 50 percent off clearance items, while supplies last during their sale #SkincareGhouls
  • Overstock.com: Overstock celebrates its 22nd anniversary with up to 70 percent off select products, including 65 percent off the essentials of the guest room, until October 5
  • Platform 1: Up to 20 percent off Seasonal Fall and Thanksgiving Products
  • SkinStore: 25 percent off Limited Edition Expert’s Choice OR Bag 15 percent off your purchase with code CLEAN and get a mystery beauty kit when you spend $ 130 or more through October 31
  • Sun and ski equipment: Up to 60 percent off select equipment and clothing
  • Williams sonoma: Up to 75 percent on certain liquidation items

What to buy in October

McGrath and Cohen both advised shoppers to look for fall clothing this month. McGrath noted that sales displays should be stocked with denim jackets, lightweight hoodies and other items that should work through the seasons. She pointed out that Old Navy, Gap and Kohl’s were places with “great choices” when it comes to end-of-season sales.

While Labor Day saw significant sales for large patio sets, McGrath said shoppers can still expect to find leftover sets at stores like Home Depot, Lowe’s and Walmart, where they should be cut back. by 60% or more. She also suggested that the end of October would be a good time to find other patio necessities, like fire pits and outdoor blankets. Plus, while shoppers may be eager to decorate for Halloween, McGrath suggested that the end of the month, including Halloween Day, is the best time to find the lowest prices. “It’s not only a strategic way to effortlessly save money, but also a great way to anticipate next year’s Halloween decor purchases,” McGrath said. “As for Halloween candy, it’s a must-have purchase on November 1st.” Of course, buying Halloween candy on November 1 prevents you from using it on this Halloween.

With the leaves turning and the weather starting to change, retailers will start stocking up on winter camping gear, meaning other gear will have to be sold to make room. McGrath suggests looking for fishing gear, coolers, light clothing and tents this month to be ready for the outdoor adventures of spring and summer 2022.

When it comes to preparing for holiday shopping, Cohen advises starting researching specialized video games, toys, and appliances like coffee makers, as specific brands and models could face a shortage in the months to come. to come. Similar to 2020, McGrath said shoppers can expect to find “Early Black Friday” sales, which could have names like “Pre Black Friday Sales” and “Black Friday in October” from retailers like Walmart, Amazon. , Target, Costco and more. In these sales, buyers should expect to find deals on clothing, toys, home appliances, wireless headphones, home and vacation decor, and other smart home technology.

What to avoid buying in October

While these “before Black Friday” sales will offer great deals on a wide variety of products, shoppers should refrain from purchasing luxury items when they are getting ready to shop for the holiday season. Even though buyers might be tempted to beat the rush, McGrath said they won’t find the best deals. McGrath says to put perfumes, new models of phones and televisions on hold until Black Friday sales in November.

Additionally, she suggested waiting for Black Friday price drops to purchase winter gear from retailers like Cabela’s, Dick’s Sporting Goods and Academy Sports + Outdoors.

Learn about the latest NBC News recommendations and buying guides, and download the NBC News app for comprehensive coverage of the coronavirus outbreak.

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