Black Friday 2021: what to expect and why buy early
With supply chain slowdowns and a pandemic still lingering, what will Black Friday look like in 2021?
Staff Video, USA TODAY
The holiday shopping season arrives earlier and earlier each year, and 2021 is no exception. At White Plains, shoppers will find new retailers in the Westchester – including Forever 21 – and fans can look forward to a holiday popup market returning.
The White Plains Holiday Market, which debuted in 2020 in response to the COVID-19 pandemic, is back. It was such a success that the City of White Plains and the White Plains Business Improvement District (WPBID) and organizer 914PopUps, a local pop-up business, announced a new location to host an increase in salespeople this year.
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“I’m super excited,” said Melissa Tomlin, president of 914PopUps. “There are a lot of new sellers … I tried to choose sellers who are local in the Westchester community. I would say 90% are local and a lot are from White Plains.”
Last year’s market was held on Waller Avenue between Maple Avenue and Lyons Place in downtown White Plains with suppliers operating from individuals glass-walled sheds like those in the winter village of Bryant Park. This year, the pop-up market – and its iconic hangars – will move to Court Street, between Main Street and Martine Avenue. The market will take place from December 5 to 19.
Tomlin said there are currently more than 56 confirmed vendors, with more on a waiting list. Some vendors who will not be setting up shop for the duration of the market will be in the KOI Creative retail space, a coworking space on Mamaroneck Avenue. An arboreal farm where visitors can choose their family Christmas tree will also be returning to the Renaissance Plaza Holiday Market.
New to the holiday market this year is a selection of drinks, including hot chocolate and cider, along with other dining options.
“I’m starting to settle down the day after Thanksgiving, so it’s a month-long operation to get it up,” Tomlin said.
For those who prefer to shop indoors, The Westchester recently added four new retail stores, with more on the way.
Direct Kicks is a premium sneaker store where “sneakerheads” can buy and sell their Nike, Yeezy and more. Open in September on the second floor of the mall, next to Victoria’s Secret, this is the second location for Direct Kicks. Its original location in Mamaroneck is temporarily closed due to flooding from Hurricane Ida. The hours of operation of Direct Kicks are Monday through Thursday from noon to 7 pm; Friday and Saturday from 11 a.m. to 8 p.m. and Sunday from 11 a.m. to 6 p.m. For more information, visit directkicks.com.
The low-cost clothing, accessories and beauty store Forever 21 also opened in September.
Moose Knuckles, a coat company specializing in outerwear that protects sub-zero temperatures, opened on October 8.
For those looking for something sweet, Neuhaus Belgian Chocolate has just opened. The chocolatier offers chocolates made in Belgium as well as pralines. For more information, visit neuhauschocolates.com.
“We are excited to add these retailers to the center, just in time for the holiday season,” said Maria Gregorius, Marketing Director of The Westchester. “Shoppers can sample delicious chocolates from Neuhaus, unique sneakers from Direct Kicks, warm jackets from Moose Knuckles and trendy clothing from Forever 21.”
Other store openings are expected, including Therabody, Madewell, Levi’s, Fabletics, Dropit, Chokomode, Arhaus and Aerie listed as “coming soon”, according to a statement.
Go: The Westchester, 125 Westchester Ave., White Plains; 914-421-1333. For store and shopping center hours, visit simon.com/mall/the-westchester.
Heather Clark covers business openings and closings in Westchester, Rockland and Putnam counties. Keep up to date with the latest comings and goings by joining our Facebook group at What’s going there Westchester, Rockland, Putnam. Contact Clark by email, [email protected]